Improving CX through a centralized system

* The initiative aims to develop beneficiaries’ services by studying and improving the customer journey in the municipal sector.

* The initiative targets customers of the municipal sector and stakeholders.

* The initiative helps improve quality of the service, realize the beneficiary satisfaction and complete the people service system by conducting beneficiary-related research and surveys.

* Expected Impact: Developing the customer journey and increasing the level of satisfaction with municipal services.

* Outputs: CX Strategy; CX Operating Model; and Complete Customer Journey Design Methodology.