Ministry of Municipalities and Housing issues updated regulations for organizing billboards and advertising signage across the Kingdom cities

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The Ministry of Municipalities and Housing has announced the issuance of updated regulatory requirements governing permanent and temporary advertising and promotional billboards across Saudi cities. This initiative comes as part of the Ministry’s ongoing efforts to enhance the urban landscape and improve visual appeal in the built environment, striking a balance between urban aesthetics and advertising activities.

The Ministry explained that the new requirements establish precise standards that take into account the architectural identity of each region, in harmony with approved urban design guidelines or codes. These requirements regulate the use of billboards on roads, buildings, and public facilities, ensuring compliance with safety measures and visual standards, while also opening the door for creative advertising content within a clear framework of regulation and compliance.

The regulations emphasize the importance of removing billboards once the license period expires or when the commercial activity is discontinued, while restoring the site to its previous condition to preserve the visual environment. They also reinforce adherence to urban identity and prohibit practices that could negatively impact the aesthetics and functionality of cities.

The Ministry highlighted that these requirements are part of its broader efforts to reduce visual distortion, reinforce a culture of compliance, and create an integrated urban environment that supports residents’ aspirations, while safeguarding the rights of pedestrians, drivers, and other users alike. Furthermore, the regulations aim to support private-sector investment within a framework of regulation and transparency, in line with the objectives of Vision 2030 to build modern and integrated cities.

The Ministry of Municipalities and Housing called on advertisers, business owners, and stakeholders to review the detailed requirements via the Ministry’s official website, through Balady platform, or by directly accessing the full document at:
https://momah.gov.sa/sites/default/files/2025-02/ashtratat%20allwhat%20ald%60ay%27yt%20wala%27%60lanyt.pdf

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