Digital Engagement Policy

Learn on this page about the Ministry's Digital Engagement Policy, its frameworks, levels, and mechanisms for engaging customers in service development, using a methodology that promotes shared innovation and ensures effective participation that reflects beneficiary needs at every stage.

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The Ministry of Municipalities and Housing adopts a "customer-centric" strategy in its approach to managing customer experience. Therefore, customers are engaged in developing the Ministry's products and services to enhance their satisfaction and improve their experience.
For this reason, the Digital Engagement section was included within the "Innovation Lab" conducted by the General Directorate of Customer Experience. Customers and stakeholders are engaged in all stages of service journey development, starting from understanding challenges and analyzing the current situation, through to generating shared solutions and testing them with stakeholders, and finally, the implementation phase to ensure customer needs are met.


All of this is done in accordance with the digital engagement guidelines
issued by the Digital Government Authority.

Sharing opinions and developmental suggestions is one of the main pillars for improving the Ministry's services and operations. From this perspective, the Ministry of Municipalities and Housing has been keen to activate shared innovation mechanisms with its service beneficiaries to reach developmental ideas that contribute to improving the quality of services provided.
 

In this regard, the NationalTafaul Platform
for Digital Engagement is the approved platform for publishing all shared development initiatives, and the "Innovation Lab" is responsible for organizing digital engagement.

The Innovation Lab in the General Directorate of Customer Experience serves as the central hub for developing customer experiences. It tests service journeys and provides feedback to design departments, and shares best practices to support various departments.
 

The Innovation Lab's work encompasses three levels of participation.
Understanding Participation: Engaging customers in workshops to understand challenges and analyze their root causes.
Design and Development Participation: Engaging customers in testing service prototypes before launch.
Launch Readiness Participation: Testing services with customers to ensure they are ready for launch.
This is done with a specialized team under the Lab's supervision, managing digital engagement.

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