Communication Plan

In compliance with the principles of Saudi Vision 2030 for establishing an integrated methodology for work and presenting it according to best practices, the General Directorate of Media and Institutional Communication is pleased to present this guidance manual for preparing presentations of communication plans and campaigns. The aim is to unify and integrate efforts.

We hope that adherence to these steps by various sectors will assist in preparing comprehensive and effective presentations, addressing the observed inconsistencies in the quality of presentations submitted to explain their communication plans and campaigns. The General Directorate of Media and Institutional Communication has faced issues such as incomplete information in these presentations, or insufficient details that fail to meet the minimum requirements for understanding and presenting them. This has resulted in delays and wasted time and effort.

Believing in collaborative and integrated work, and recognizing the need for coordinated efforts to achieve centralized goals, this guide will provide full communication support. It will also ensure that the needs of all sectors are met with the necessary communication tools and requirements, tailored to each sector’s specific needs, to successfully achieve the desired objectives.

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Saudi Arabia