The Housing Program showcases the transformations of the housing sector at the Cityscape Global Exhibition

The Housing Program, one of the Vision 2030 programs, is participating in the activities of Cityscape Global 2023, which is being held from September 10th to 13th at Riyadh International Convention and Exhibition Center (Mulham). The program participation will be titled "Building the Home of the Future" and aim to showcase real estate projects, discuss the future of the sector globally and locally, increase the contribution of startups to the development of the local sector, provide an opportunity for individuals to search for properties and housing units, and support a culture of innovation and creativity in design and architecture.

The Exhibition welcomes visitors from 170 countries, with the participation of more than 350 exhibitors and over 250 global and local speakers who will share their opinions and experiences through more than 250 hours of discussions across various platforms. This includes a session titled "The Housing Program and Its Impact on the Real Estate Market," featuring the CEO of the Housing Program, Engineer Nawaf bin Saleh Al Salamah, who will shed light on the program's strategy, launched initiatives, their impact on the housing and real estate market, and their role in empowering the real estate sector and achieving its targets, in addition to the program's future aspirations.

The Housing Program will showcase its role in the significant transformation it has brought to the housing sector, including organizing the real estate market, expanding access to financing, developing regulations and legislations, providing diverse housing and financing options to suit different needs, and increasing the supply in the market. This has paved the way for achieving one of the goals of Vision 2030 by providing suitable homeownership opportunities for Saudi families.

The participation of the Program is part of its strategy to create bridges of communication with beneficiaries and stakeholders in the housing and real estate sector, to showcase its tangible achievements and the impact of its initiatives and development projects in meeting the housing market's needs in the Kingdom. It also highlights its role in achieving the goals of wise leadership and its concern for citizens by facilitating the homeownership journey, maximizing the economic impact derived from it, enhancing its attractiveness to the private sector, and developing local content. This contributes to creating additional employment opportunities and boosting the Kingdom's economic base, thereby achieving the objectives of Vision 2030.