-  MOMAH Launches “Because It’s My City” Campaign to Promote Compliance and Improve Quality of Life

The Ministry of Municipalities and Housing has launched the “Because It’s My City” campaign, in a step aimed at instilling a culture of compliance with municipal regulations and requirements across all Saudi cities. This campaign represents an ambitious direction toward developing cities, enhancing the efficiency of facilities and services, and promoting environmental sustainability, positively impacting the lives of citizens, residents, and visitors, and positioning Saudi cities as a regional and international model to follow. The Ministry explained in a statement that the campaign focuses on achieving a set of key objectives, most notably: raising awareness among individuals and institutions about the importance of compliance and its direct impact on improving the urban landscape, developing innovative and sustainable solutions, and strengthening partnerships between the community and government entities. The campaign aims to simplify procedures related to the compliance of individuals and establishments with regulations by utilizing modern technological tools, such as "Balady" platform, which offers integrated digital services to support compliance and streamline processes. Official spokesperson for the Ministry of Municipalities and Housing, Saif bin Salem Al-Suwailem, affirmed that the “Because It’s My City” campaign aligns with Vision 2030, which seeks to improve the quality of life in Saudi cities and promote environmental sustainability through embedding a culture of compliance with municipal laws. Al-Suwailem emphasized that the campaign is a shared responsibility that contributes to realizing the aspirations of Saudi cities to be advanced and safe, with a sustainable urban environment. He stressed that the campaign helps build national awareness that supports comprehensive development and makes Saudi cities a global model to be proud of. He pointed out that the campaign targets multiple groups, including: building permit applicants, property and project owners, architectural design and engineering supervision offices—which play a key role in implementing technical standards—as well as waste transport service providers to ensure proper disposal, and contractors, who are a central component in implementing the law on the ground. Through this campaign, the Ministry aspires to make compliance an integral part of the culture of individuals and institutions, in pursuit of a long-term vision that contributes to the sustainability of urban development. The campaign centers around developmental and social roles that promote the creation of integrated urban environments, encourage investment, stimulate community participation, and support the local economy by improving municipal services, organizing waste management, and achieving sustainability. The campaign seeks to foster a sense of national responsibility by highlighting the close link between compliance and enhancing quality of life within the community. This campaign is a core part of the Ministry’s efforts to achieve the objectives of the Quality of Life Program, which stems from Vision 2030. Adherence to municipal laws and standards contributes to improving environmental health and safety and enhancing the efficiency of public services.